Its numbers time! Sales of comic books and graphic novels in the Direct Market for July 2017 fell over 11% versus June and over 19% versus July of 2016, according to figures released by Diamond Comic Distributors Friday morning.
DC’s Dark Days: The Casting #1, the prelude to their Dark Nights: Metal event, was the best-selling comic book of July, with Batman #26 and #27 also cracking the Top 5.
Marvel Comics had six titles in the Top 10, including Charles Soule and Jim Cheung’s Astonishing X-Men #1 in the #2 position, and Secret Empire #6 and #7 as the fifth and six best-selling books, respectively.
Image Comics’ The Walking Dead #169 at #9 was – as usual – the lone non-DC or Marvel title in the Top 10.
Marvel was July’s top market share publisher with a 36.89% dollar share and a 39.53% unit share. DC was second in July with a 26.94% dollar share and a 31.15% unit share. In third was Image with an 11.47% dollar share and a 9.73% unit share.
Comparatively July’s figures versus July 2016 (both four-week shipping months) don’t look pretty, with comic book sales down 23.18% and overall sales down 19.31%, leaving 2017 now down 8.69% year-to-date compared to 2016.